Helpful Summary
Overview: We explore the ins and outs of Google Search Console’s average position metric, offering practical tips and insights to help you understand and improve your rank on Google.
Why You Can Trust Us: At Keyword Metrics, we help you unlock your full potential for SEO strategies with our deep understanding of how GSC works, and insights backed by data.
Why This Is Important: By monitoring your website’s average position and improving it, you can enhance your SEO strategy, attract more visitors, and increase conversions.
Action Points: Regularly check your website’s average position in GSC to stay informed about your rankings. Use Keyword Metrics to analyze your content and uncover opportunities for optimization.
Further Research: Deepen your understanding of GSC and how it can improve your SEO efforts.
Want to Optimize Your GSC Average Position?
While many obsess over metrics like CTR and website traffic, Google Search Console’s average position is another solid measure that tells you how visible your content truly is.
By knowing where you rank, you can adjust your strategy to climb higher in search results and attract more clicks. In this article, we'll explore what average position is, why it matters, and how you can improve it.
Why Trust Us?
At Keyword Metrics, we let you view all your pages at a glance and use filters to find the keywords you’re ranking. This means you get to save hours by spending less time wading through Google Search Console to view each of your posts one by one.
Our powerful filters for position, CTR and various other metrics will help you scale your SEO and pick out your keywords with growth potential in no time. By refining your keyword strategy, you can improve your GSC average position and ensure your content aligns better with search intent.
What Is Average Position in Google Search Console?
In Google Search Console, the average position metric represents the average ranking of your website's URLs in search engine results pages (SERPs) for a specific query/ set of queries over a period of time.
Understanding your average position on Google Search Console helps you gauge how well your content is performing compared to your competitors.
It’s a key indicator of your visibility on Google and provides insight into how well your SEO strategies are working. The closer your average position is to #1, the more eyes are on your content.
How to Calculate Your GSC Average Position
When users search Google using a keyword related to your niche, pages from your website can show up in various organic positions. Google Search Console looks at the best position your site has achieved for a keyword and then calculates the average of this position across all searches for that keyword during the chosen time period.
For instance, if your website shows up at positions 3 and 7 for two separate searches, Google will take their average. This will make your website rank on position 5 in the SERPs.
When using Google Search Console, you can also add your website URL as a filter to narrow down from your website’s average position to web page and query average positions.
Why GSC’s Average Position Is Important
Visibility Insight
Your average position reflects where your content appears in the SERPs. A higher average position means your content is closer to the top of the search results, which generally leads to higher visibility and more clicks.
SEO Effectiveness
You can track changes in your GSC average position to assess how effective your SEO efforts are. If your position improves, it’s a sign that your strategies are working. On the other hand, a drop in your position might mean you need to up your game.
Competitive Benchmarking
You can compare your rankings with competitors by knowing your GSC average position. This shows you where you stand in your industry and helps you identify where you need to improve to gain a competitive edge.
What Is a Good GSC Average Position?
Basically, a good GSC average position is as high as possible. Ideally, positions 1 through 3 are highly targeted for their visibility.
Even if your website ends up in the top 10 in the SERPs, you’re good to go.
Here are some benchmarks to consider:
Top 3 Positions: Aim for the top 3 positions to capture the majority of clicks. If your average position is within this range, you're likely seeing strong traffic and visibility.
Position 4-10: These positions are still valuable, but often face more competition for clicks. Content in these positions can still perform well, especially if the top results are highly competitive.
Position Beyond 10: Positions beyond 10 are less desirable, as they often yield lower visibility and fewer clicks. If your average position frequently falls outside the top 10, you might need to revisit your SEO strategy.
Proven Tips to Improve Your GSC Average Position
1. Optimize for Relevant Keywords
To climb the search rankings, optimize with keywords that are highly relevant to your niche. The right blend of keywords can make your content attractive to both readers and search engines.
Also, focus on targeting long-tail keywords as they are more likely to deliver higher conversions.
Use tools like Keyword Metrics to analyze your current keyword performance and identify opportunities for optimization.
2. Enhance On-Page and Technical SEO
On-page SEO can greatly improve your average position. Make sure to optimize your content with relevant keywords, clear headings, and meta descriptions.
Improving your page’s load speed, mobile-friendliness, and user experience also makes you rank better. Search engines favor well-structured pages that provide valuable, user-friendly content.
3. Build High-Quality Backlinks
When you get backlinks from reputable sites, it tells the search engines that your content is trustworthy and valuable.
Focus on creating great content that is relevant to your niche and reach out to website owners within your industry for opportunities to get you published as a guest blogger. Contents like infographics, research, and case studies generate high-quality backlinks because they’re more likely to be shared by users.
A strong backlink profile can significantly impact your average position by boosting your site’s authority and relevance.
4. Regularly Update Content
Search engines favor fresh, relevant content. Regularly update your existing pages with new relevant information to keep them current and accurate.
Add new information, optimize for current keywords, and refresh outdated content to maintain and improve your rankings. This not only improves your average position but your content remains valuable too.
5. Monitor and Adjust with Google Search Console
Use Google Search Console to track your average position and make data-driven adjustments. Regularly review your performance reports to identify trends and areas for improvement.
Positions on Google SERPs tend to change from time to time based on search algorithms and user behavior.
By analyzing your GSC average position data, you can adjust your keywords, content structure, and your overall SEO strategy to respond to these changes.
Upgrade Your GSC Average Position with Keyword Metrics
To boost your site’s visibility and drive more traffic, you need to understand and improve your GSC average position.
And Keyword Metrics is your go-to platform for that.
With our advanced keyword tracking, research, and analysis tools, you can get detailed insights into search volumes, ranking difficulties, and competitor keywords to help you better grasp and work on your GSC average position.
We offer three plans— Solo, Pro, and Agency, with each including keyword opportunities, AI content, automated weekly reports, and result tracking.
Want to see your site soar? Sign up today to monitor your GSC average position and make it to the top.
Check out our latest article, where we show you how to Improve your average Google Search Console CTR.
